Bringing together extensive knowledge, incredible ingredients, and inspired passion, beauty entrepreneur Ekta Dwarkesh launched her namesake brand in 2021 based on her many years of following industry trends and perfecting her own techniques.

Born and raised in India, Ekta studied makeup and skincare formulas alongside her mother from an early age and became fascinated with the process. After moving to the United States in the early 2000s, she got a chance to follow her passion, which ultimately fueled her interest in cosmetics.

Decades later, sensing a need for cleaner products and more inclusive options in the industry, she decided to channel her experience and start designing her own irresistible beauty essentials, giving particular attention to each product.

Today, Ekta Dwarkesh offers a wide range of cruelty free and vegan products for all ages and skin types. Crafted with intention and always sealed with love, our mission is to take your beauty rituals to the next level, and instill you with a sense of effortless confidence, every time you apply our products.

As a brand, we are constantly working on creating new and unique products in an effort to fill any gaps in the industry. Join us on our journey as we look to give people a way to express themselves with every product.